What We Do

A robust investment platform with a foray into varied verticals within the F&B space.
Our Primary focus is on the entrepreneur and aligning our vision with theirs leading to a road map of growth and value creation.
The diverse formats within the hospitality sector offer a plethora of opportunities that cater to the growing demand in the region and feeding the appetite of the X, Z Millennial and Alpha generations defining it as critical growth confidence.
We closely monitor the fine dining , upscale casual, casual, fast casual, QSR , concession, catering and retails categories and diligently invest in them providing growth capital and adding strategic value.

Our primary focus is within the geographic area of the Kingdom of Saudi Arabia with a selective outlook into the region.

Operational Strategy

The Food District Company focuses on a strategic restaurant mix, primarily situating fine dining and casual outlets in affluent cities like Riyadh while concentrating QSR outlets in areas such as Abha and Jeddah. Our brand mix includes both established local brands with viable growth and international brands new to the Kingdom. We aim to introduce these brands to the market and expand local F&B groups through various structures like joint ventures, franchising, and area development agreements.

Restaurant Mix

The bulk of the planned restaurant outlets will mainly reside in Riyadh due to its compelling fundamentals although The Food District Company will be selective in allocation of specific food-service styles.

Fine Dining outlets will be concentrated in relatively affluent & densely populated cities such as Riyadh in addition to most of the casual outlets as the city remains underserved in the Casual Dining segment when compared to Jeddah (JLI Report, The future of foodservice in Saudi Arabia)

QSR outlets will be highly concentrated in smaller areas such as Abha in Asir & mainly Jeddah due to a more established QSR presence & strong consumer favouritism towards local brands

Brand Mix

Existing & established local brands that demonstrated viable growth in addition to international brands with no prior presence in the Kingdom.

The cuisine selection is diverse and is subject to the targeted brands’ merits.

Strategy

Introducing internationally established brands to the Kingdom

Acquiring sizeable equity stake in established local F&B groups & expanding the brands to underserved areas.

The company will utilise several arrangements to achieve its development plans which include structures such as joint ventures, franchising, master franchise agreement, area development agreement & other.

The Food District Company's Diverse Dining Portfolio

The Food District Company offers a distinguished fine dining experience, featuring internationally recognized brands present in key affluent markets such as New York, London, and Paris. These restaurants are often Michelin-starred and endorsed by A-list celebrities like Jamie Oliver, ensuring a premium dining experience for our customers.

For casual and quick service restaurants (QSR), we bring renowned brands with a proven track record of expansion in international markets. These brands appeal to local taste preferences and are culturally compatible, ensuring their popularity. Additionally, we support local, reputable brands that have the potential to scale throughout the Kingdom and the region, contributing to the diverse and vibrant dining landscape.

Fine Dining

Eclectic dining experience offering a curated menu using premium ingredients .
Catering to a refined palate providing an un paralleled gourmet experience both visually and to the taste buds.

Casual

Renowned brands with proven track record of expansion in international markets.
Appealing to local taste preferences & culturally compatible.

QSR

Local operational, reputable brands that can be scalable throughout the Kingdom and the region.

Fast Casual

In this segment we focus on the entities providing healthy and made to order dishes offered via a limited menu.
Be it traditional, regional or international fare, the potential to cater to masses vying for value proposition without compromising on freshness and quality gives the segment its edge and demand.

What Do We Do?